What can we learn from the way NPO’s use Instagram?

What can we learn from the way NPO’s use Instagram?

What can we learn from the way Non Profit Organizations use Instagram? . More than ever before brands are flocking on the Instagram bandwagon in droves to spread awareness and cultivate relationships with their fans.  Businesses are starting to understand (some quicker than others) that images (and now video) play an important role in how followers interact with them in the social stratosphere. According to intelligence firm TrackMaven, 123 of the Fortune 500 companies have Instagram accounts.  But what about Non Profit Organizations (NPO)? Can we learn anything from the way they use Instagram? There are many NPO’s who are using Instagram to expand their social reach, most of the following NPO’s were found on the GLOBALJOURNAL’S top 100 NGOS of 2013 ranking list. . .   . Doctors without borders  . .  The UK office maintains an active Instagram presence; they have 185 photos and 27421 Followers.  Their mission is simple: “Put doctors and nurses where they are needed most”. Their Instagram account is a behind the scenes look at the work they do, no corporate photos here, all field pics that give you a good idea of the importance of their work and who the beneficiaries are: mostly women and children.  Want to see more?  Take a look at their account here: @doctorswithoutborders  .  . Charity water    . This NPO was one of the first to use Instagram in 2011.  Their mission is to bring clean, safe drinking water to people in developing nations.  Just like DWB, they give the viewer a good sense of what their field work is all about, lots of behind the scenes pics.  The added...
10 ways to successfully use Instagram for your personal brand and business

10 ways to successfully use Instagram for your personal brand and business

10 ways to successfully use Instagram for your personal brand and business . With over 150 million monthly active users and more than 5 billion photos uploaded, Instagram has quickly become “THE” social network everyone wants to be on. Gone are those early days in which Instagram was just an idea inside the head of a Stanford kid named Kevin Systrom.  That awesome (and simple) idea was something of a Twitter for photo platform on which you could add “Vintage” filters. Today Instagram is a well established photography social network. It is a platform where you can find information, contacts, photo-journalism, market your brand and most of all have a lot of fun. Instagram is addictive. On the one hand there is an addiction to the “Likes” coming from your followers and on the other, to getting new Followers.  The addiction also trickles down to the obsession of caring for your personal profile like never before. Instagram is ultimately a reflection of the brand and of a personal style that effectively defines you photo after photo. You might already be familiar with Instagram, or you might have had your own account for quite some time; nevertheless, we thought it would be good to review some basic tips.   — 1) Choose a good username Many users who chose their “Nick ” without giving it much thought regret it today. Some find themselves with unpronounceable and long user names, punctuation, accents and never ending numbers.  Remember that you can always change your Nick on Instagram. Think of a name that reflects who you are in the least possible words. Whenever...
How to plan a wedding on Instagram?

How to plan a wedding on Instagram?

How to plan a wedding on Instagram? . Practical guide to a 2.0 wedding using Instagram . A little over a year ago I published an article on how to organize a wedding using Instagram. (See “How to organize a wedding on Instagram?”) It is fascinating and “Freeky” what can actually be done with our favorite app … A few weeks ago Jorge Conde (@jorjala ) on Instagram, someone who works in the same sector as I do, told me that my article had inspired him so much that he decided to get to work and organize his own 2.0 wedding, a wedding like no other before … With a good dose of Instagram…of course. . What follows is his 2.0 wedding guide, the anecdotes and brilliant results in figures and of course, in pictures! . Jorge admitted to me that the organization of such an important event, that used to be a mainly feminine affair, became something of a mission for him.  What follows are the preparatory steps he took prior to the wedding. . A website dedicated to the event. . The first step in the organization of his “Big Freaky Wedding” was not only to develop a dynamic website as a point reference for all guests, but also to get a maximum number of visits.  In just four months it received more than 11,000 views. Check out the web page at: www.saioayjorge.com . Instagram Hook. . Jorge decided to use the website to promote the subject that interested him most: Instagram. The first step was the creation of a username: @ bodasaioayjorge, the official account which would provide...
How to Make your Best Cooking Pics on Instagram?

How to Make your Best Cooking Pics on Instagram?

How to Make your Best Cooking Pics on Instagram? . How we could not talk about food pics on Instagram? . Today our friends Cookening shared with us this interesting infographic with the best tips related to food and Instagram. “Cuisine” and Gastronomy are fashionable and trendy. TV programs on “Prime Time” like Top Chef, but also through apps and of course on Instagram. Cookening is a new social network that allows people to connect through the web. Members of Cookening can organize lunch and dinner at their home place and leverage on Instagram to promote their concept ( follow @cookening). Discover their best tips here below. @philgonzalez...
How to Embed your Instagram on your Webs and Blogs

How to Embed your Instagram on your Webs and Blogs

How to Embed your Instagram on your Webs and Blogs . Instagram just announced the introduction of a new tool, The web embedding for Instagram pics and video content. This new tool is an easy way to add your Instagram photos and videos feeds in your blog or web. A very interesting tip for users but for Instagramers Groups and Companies too. – Log in to Instagram.com via desktop, select your photo or video on your web browser. – Use the new share button on the right side of your photo (just under the comments button). – Click the button to see the embed code. – Copy the block of text it gives you and paste it into your blog, website or article. – When you hit publish, the photo or video will appear. . Instagram´s Team underline that “Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you”. Your embedded photo or video will appear with your Instagram user name, and clicking on the Instagram logo will take people to your own profile page on Instagram.com. If your content is private, nothing will change as the Embed code function is only available to those whose photos and videos are public. . For more information about web embedding, check out the Instagram Help Center. ....
20 Most Important Tips to Travel with Instagram

20 Most Important Tips to Travel with Instagram

20 Most Important Tips to Travel with Instagram . Summer is arriving!  . You are probably organizing your holidays plans with your family and friends but did you think about your Instagram Life during your trip? We resume  here 20 basic tips around Instagram and Holidays. . Plan your holidays before you leave. . 1) Don´t forget to transfer your photos from your camera roll to your pc, mac or hard disk. A smartphone is so easy to lose when you travel. . 2)  Make sure your mobile is ready to take tons of pics and you will not reach quickly your storage capacity. . 3) Dont forget to update all your apps, and particularly your editing apps and your Instagram app of course. It always more complicate from abroad. . 4) If you are going to spend a lot of time far from a plug during your trip, buy one or two external battery packs. It´s not very expensive and very helpful! . 5) Don´t forget home your favorite photo accesories or lenses, like your Olloclip for example. . Instagram during  your trips and holidays. . 6) If you are going to post many pics each day and you are thinking about making a kind of full report, think first about a funny tag that will be the reference of your trip. Like #usernamethailand2012 for example . 7) Be always ready to shot and take as many pictures as you can! If not you could come back home with a great frustration of the few number of pics you finally took. . 8) In some countries it´s not always...