Facebook bought Instagram. What is our feeling as users?

Facebook bought Instagram. What is our feeling as users?

Now that Facebook bought Instagram, the question that rises is how do the users feel about it?


Instagram and Twitter are raging with activity ever since the news came out that Facebook had made the acquisition of Instagram for a billion dollars.

Today all important media and blogs are reflecting and publishing pages and pages about the deal, whether it is financial aspects, marketing strategies for both companies and the possible next developments in Palo Alto’s mobile and social network sector...


If I was a Hollywood movie producer, I would have named the movie a Billion Dollar Baby…



But what does it really mean for users and Instagramers like us?


After Mark Zuckerberg’s official announcement last night on his Facebook profile,  thousands of comments appeared.  Not only in Twitter but In Instagram too.  For everyday Instagramers like us, the Instagram App has effectively turned into our main communication tool.   A place where we can share more than simply pics, but our feelings, ideology and our opinions too.

Yesterday, our @Igers pic mentioning the  ”Facebook deal” made it to the Popular Page, no surprises there…

As founder of Instagramers, the main fan network  of the Instagram App around the world, needless to say that my phone was hot with activity last night. Mentions, questions, doubts…  I am probably one of the first Iger receiving complaints every single day, as it should be!


Many people are asking  me today what will happen next so I decided to write this post.


The curious thing about this whole story and our Instagram users experience is that we seem to behave differently depending on the social networks we use.


– Most of us are deeply involved with the Instagram App itself and even declare to be addicted.   There is a strong feeling of stickyness with Instagram’s growing community.  A real sensation of being part of it through the community.  That’s why we also caught on to what amounts to a special fear of Android’ s incursion into the Instagram world, we fear that it could destroy our perfect little world

– Most of us have really no idea of who owns our pics rights and which third party could use it (same as in Facebook )

– All of us have Facebook account.

– A huge part of our Instagram Pics are daily and naturally shared to our own Facebook walls and profiles. 

– According to a recent study, up to 12.5% ​​of the photos uploaded to Twitter could be from Instagram.

– Our own Instagramers Network of more than 270 local groups worldwide is organized  around  Facebook Profiles and we have a private group of over 200 “ManIgers” organizing events, instawalks, exhibitions, sharing ideas, giving tips…


So why are we so scared of Facebook?


As Internet users we won our independence and autonomy in our choices. We do not want to rely on institutions or corporations anymore. Instagram until today was like a small “family” composed by a few young guys who developed an amazing app and changed our lives… They used to answer personally through the helpdesk center, @Josh worked up on Sunday to publish “The week on Instagram” on their blog and there was a real synergy between users and owners of the app and so naturally, we are left wondering what will happen now.

In a pic I posted yesterday in @Igers Profile on Instagram (see here in the right side) I received more than 220 negative comments about the acquisition. There is no doubt that some people are really upset may think their rights will not be respected and that it will probably smell business and advertising everywhere.


But we have to be  conscious that our favourite app can only subsist if there is a viable business model behind.


I would conclude that Facebook  already has a billion users and that they are definitely not seeking for  30 million Instagram users to boost their member ranks.  Not at all.  Most of us are already Facebookers and Mark  already has all our personal information.  Moreover, Zuckerberg has not demonstrated any interested in merging both Brands and Services (at least for the moment).  He knows we don’t behave the same way in each social media platform we belong to and that  we act differently depending on our motivations. Merging the two platforms under the Facebook umbrella would provoke a massive migration to other photo-sharing apps like Eye’ em or Picplz.

I really do think this deal is more a question of strategy and keeping Google and other competitors at bay  (Google had recently shown interest for IG). I  personally thought that Instagramwould fit better with Twitter. It made more sense to me but  it’s seems that Jack Dorsey is really happy with his Instagram Shares value today as he was one of the first round capital fund investor.

I believe that (for least a few months, maybe a year…) there will be no important changes in our Instagram App and that in any case, it is useless to try to plan further than that.

More the one million Androiders registered last week and nothing really happened. So why should we be scared of Facebook this time?


Go on having fun with the App and Let’s Instagram the world!



Articles around Instagram Bought by Facebook.


Facebook to Acquire Instagram by Facebook NewsRoom on April, 9th

Facebook Buys Instagram for 1 Billion Dolars by Mashable Social on April 9th

Instagram-Deal ist bisher größter Zukauf von Facebook by MorgenPost (German) on April, 9th

Insta-Rich: $1 Billion for Instagram by WallStreet Journal on April, 9th

Right Before Acquisition, Instagram Closed $50M At A $500M Valuation From Sequoia, Thrive, Greylock And Benchmark by TechCrunch on April, 9th

Facebook adquiere Instagram por 1.000 millones de dolares by Abc.es (spanish) on April, 9th

Breaking News: Facebook purchased photo network Instagram for $1 billion dollars by LifeInLoFi April, 9th

POLL: Will you stop using Instagram now that Facebook owns it? by TheNextWeb on April, 9th

Facebook compra Instagram via XatacaFotos on April, 9th

Facebook to Buy Photo-Sharing Service Instagram for $1 Billion by NYT BIts on April, 09th

Here is why Facebook bought Instagram by GigaOm on April 9th

Facebook rachète l’application de photo Instagram pour un milliard de dollars by LeMonde (French) on April, 9th

Instagram for Android Hits 5 Million Downloads in 6 Days by Mashable on April, 10th

Instagram CEO Kevin Systrom: The $400 Million Man? by Mashable on April, 10th

Facebook compra Instagram. Ecco perché by Wired Italia April, 10th (Italian)

Instagram’s passionate users wary of Facebook takeover by CNN International on April, 12th

Twitter Wanted to Buy Instagram [REPORT] by Mashable April, 17th.

Twitter CEO rules out buying an Instagram-rival: We have our own strategy by The Next Web April, 17th

Instagram Wanted $2 Billion From Facebook, And Here’s Why by Cult Of Mac. April, 17th.




  1. Hi Phil

    Thanks for taking the time to share your thoughts and views on this momentous news!

    I have to say that I have read a lot of articles from places like Tech Crunch, to Business insider, to Kevin Systrom’s blog comment yesterday, and I think it is a good thing and not a bad thing.

    Everyone has heard tales of the big fish eating up the cool emerging businesses and killing them, But I think lessons have been learnt and this will be different.

    I was at Business Insider’s ‘Ignition West 2012’ in San Francisco a few weeks ago where Kevin was speaking, and he genuinely loves what he has built and no amount of money will stop him feeling that way.

    I have been on Instagram since the very early months @rusdaddy and I still will carry on using Instagram every day.



  2. Great post! Love the end “More the one million Androiders registered last week and nothing really happened. So why should we be scared of Facebook this time?”. People are crazy, I don’t get it! haahha

  3. Thank for sharing your thoughts on this matter ^^

    Personnaly I have a Facebook account and an Instagram one, but I’ve always refused to connect my instagram to my FB. The information on my instagram are far more accurate than the one on my FB. I have no prob with instagram accessing my FB information but I don’t want FB accessing to my Instagram account. As you said Instagram was more like “small “family”” and I’m not confortable with FB acessing to my private spheres.

    It may seem childish but I’mconcidering deleting Instagram, since I’m not confortable with the way I’ll be manage.

    In addition, Instagram is an opendoor to the chinese market for FB, as it’s not censured. So as you saifd FB isn’t interrested in us (as in FB and Instagram user), not sure the chisenese censorship will let this pass as they have understood the power of social network.

  4. I disagreed with the post above. The reason why people are so upset – and what you’ve mentioned in your blog posting – is that this was truly a special world for us on Instagram that started using the platform over a year ago. It was a way for people to get their work noticed, to be appreciated as a photographer and as a human, and to interact with the nicest people around or abroad. But since the past year, I noticed changes that it was about how many followers one had or how many Popular page posts were needed to be deemed adequate or beyond and that just irked me. Then followed those who just post photos from the internet like Tumblr or followed just to give a shout or better yet, followed because the user was trying to obtain just as many followers back, not truly liking the work of whom they followed. That’s when Instagram started going downhill for me. Then when Android was welcomed, I felt my bubble pop in terms of this whole world I created (with whom I mostly shared common interests with) was in constant competition to ADROID vs. iPHONE, etc., and to be honest, I thought it was disrespectful for us established users when the people of a different phone started to trash talk what we have already built up for months, if not over a year of use. Once it was announced that Instagram was bought by Facebook yesterday I truly felt let down. I felt like the integrity of the team and of the app has been jeopardized so much that it was just all become commercialized – that my hard-earned work is just another account on world-wide known app. So in retrospect, yeah, I am upset because my photography world has been expanded into so many different outlets that 1. I feel like I’m just another fish in the sea, vying for attention and 2. that Instagram just doesn’t uphold to the standards of what it once did. I know anyone would be crazy to turn such an amount down, but it’s upsetting for me because now I feel incredibly exposed with those who do not appreciate my work. And it’s harder to find great photographers who become swallowed up and unnoticed because of what work flashes across the Popular page. Instagram has truly lost its allure.

    • I disagree with Phil saying “All of us have Facebook account”. I don’t have a Facebook account and I have no intention of ever getting one again. Which is why I am so nervous about this acquisition.

      I agree with Rachel because for me, a huge part of Instagram was the community. There has been far more “spam” and junk posts recently and Instagram doesn’t quite feel like it used to, but I also felt let down by the news yesterday. Instagram has lost its allure and cache. The very fact that Instagram was #1 on the App store for the first time ever yesterday (I’m guessing because of the media frenzy)… I can’t help feeling this signals the start of the end…

      • +1 on not having a Facebook account.
        If I didn’t mind Facebook getting their hands on my data, I could stick around on IG and only leave once the feared downfall actually happens. As it is though, I have to leave while still liking it 🙁

    • I’d click the thumbs up button on that comment if there was one.

      Exactly what I liked about Instagram, and also exactly why I’ll be deleting my account on it.
      I know I can follow photo blogs, and I do, but Instagram was a very convenient way to discover more people and different styles, and be connected with like-minded (art wise) people.
      Since Monday I’ve been testing various other replacement apps, but none are the same as Instagram. Closest is PicYou, but it looks like a lot of the people on there prefer to take pics of their legs, and of weed. (and that’s the popular page, imagine that). I’m still going to give it a go though, as once you start following the right people, it probably doesn’t matter what’s going on the popular page anyway.

      • Hey Els. i can recoment “tadaa” its not instagram but its a young app with a nice comunity. I stil have my IG profil, but if i will lose myy right to my owen pics… i am out

  5. First of all, I think it’s very good that there is a discussion on the topic. Even if it seems to be a very emotional one. For starters, I believe too, that there won’t be any fast changes, that might destroy Instagram – not after that money transaction. But still I remain very curious and sceptic about the deal, becaus I believe in the future Instagram is going to be more tightly integrated to facebook (like foto-web-filters) and the app will change, just because of the immense use of mobile internet. Then too – at a certain point – I believe facebook has to find a way of monetizeing instagram probably with ads. They’re going to the stock market, have to deliver good revenues and user data for advertisement is there business model. Because so far there was little revenue for instagram – as far as I know (feel free to correct me). In the end it’s just business and istagram had to find their own ways of making a turnover anyway.

    But still I agree with Rachel, the community really got more and more disrupted and it is hard to find good photographers and truly engaged people on the network. And that is was Instagram is about for a lot of people. And I can’t get rid of the feeling, that this is going to change more. Then I’m uncertain about the copyrights of the pictures and facebooks privacy policies and how they might change Instagram. I just have a bad feeling about it and facebooks marketing and pr don’t even make this better. I’ll stay on the network for sure, but we’ll see how long I’ll be highly engaged.

    Moritz (@brainyartist)

  6. I am actually quite amazed at the rapid movement of this fun little app!! I enjoy all the people I’ve interacted with. I even have a small apparel business I’ve been able to spread word about all over the world. Not only that but as a photographer, artist, lover of light, water and anything else that catches my eye I can share with people. I know that Instagram is to stay INDEPENDENT !!!! So with that in mind I see the merge as a good thing. Maybe with the network we can actually post the same thing on someone else’s profile without an error pop up lol. Or maybe when it’s busy in the network I can see a whole picture versus a line. With 14 employees and 2 founders Instagram has made a mark on the world. I SEE THE WORLD LIKE NEVER BEFORE. THE WORLD IS FRIENDLY WITH KIND HEARTED HUMANS. Here you don’t see segregation that much. All lines are crossed. This gives us a chance to !!!! Thank you Kevin S and Mike K for bringing me closer to the world than I ever imagined !!!!

  7. Congratulations on the sale of your app! I don’t really know what all the fuss is about…I’m tipping that most IGers use Facebook anyway.

    I hope you use your billion dollars wisely and wish you a successful, happy and drug free life!

    Well done.

  8. folloe me for celebrity pictures Cute Collection and other beautiful pictures @rockinawesome

  9. Ever since Facebook bought instagram it’s been acting stupid! First off it wont let me log in.. Second, it keeps saying I don’t have Internet connection when I clearly do! Third, it won’t let me refresh my feeds! I hope they burn in hell for buying that app! No one wanted it to be like Facebook! Facebook is gay and stupid

  10. I just want to say it is a very good post , so I’m very interested in your Buy instagram likes post.If you have new post , I will come to see soon. thanks a lot.



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