Instalife an Instagramers Reggio Emilia initiative

Instalife an Instagramers Reggio Emilia initiative

Instalife an Instagramers Reggio Emilia initiative

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Instalife is a very cool and creative Instagram exhibition inside www.fotografiaeuropea.it an international event in Reggio Emilia, Italy and take place from May, 11 to June 23, 2012 inside Spaziogerra, probably the coolest exhibit centre in Reggio Emilia.
The exhibit counts with several Flat Tvs screens with different topics showing Instagramers contributions “live” tagged with #vitacomune (main topic for the whole Fotografia Europea Exhibition) and 2 Flat screen Tvs with a topic decided by the Instagramers and their likes as a “Democracy theme”. The more “likes” a pic gets, the bigger it appears on screens.
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The organization  prepared more than 1.000 stickers as a “guerrilla marketing action” in Reggio Emilia and  in Milano too. People  can use stickers as “Polaroid Frame” in order to communicate they contribute to the #VitaComune project. (see pic on the side)
You can download your own sticker from www.instalife.it and join the movement.
Check here the fantastic viral video realized by Davide from @igersRimini and the agency www.industree.it 
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The events is kindly sponsored by Industree.it  showing its great interest and involvement in Instagram movement.
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@Igers
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