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Ikea Ps 34 Designer collection: Ingenious Ikea Catalogue on Instagram (Video)

Ikea Ps 34 Designer collection: Ingenious Ikea Catalogue on Instagram (Video)

Ikea Ps 34 Designer collection: Ingenious Ikea Catalogue on Instagram (Video)

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2014 is undoubtedly a great year for Brands on Instagram. Ikea is a brand that, as a rule, do cool stuff on social networks. Applications for mobile that allows you to have fun by recreating spaces,  Instagram competitions like we organized in Spain or hangouts such as those organized with Instagramers Madrid  and Barcelona after # Instagramers asolasconIkea, a night hangouts when Ikea closed its doors.

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Today we introduce you this catalog full of wit (using the labeling system creatively other accounts) and of course there will be a great job. The catalog of 34 designers at Ikea Instagram.

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IKEA PS 2014 Instagram Website from Instinct on Vimeo.

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IKEA PS is a 34 piece designer collection.

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How to tell everyone about the collection with zero media and production budget?

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Using basic features of Instagram, we built a collection ‘website’ inside the app.

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— It echoes the main concept of 2014 PS collection ‘Always on the move’.
— It is designed for smartphones which are always at hand.
— It provides great native experience for Instagram users.

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Congrats to:

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Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager

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