NitroGram helps your Marketing on Instagram
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NitroGram is a team of 5 headquartered in London, led by co-founders Gabriel Hubert and Stanislas Polu and they just launched an amazing new web tool that helps you managing your marketing on Instagram. We asked them their thoughts around Marketing and Instagram and why their project was so innovative.
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Needless to remind you that Instagram and its more than 100 million users potential audience is catching interest from all marketing departments. There is already hundreds of brands on Instagram doing great work just because Instagram is growing faster everyday and it´s one the platform of choice to incentivize people to take pictures and share them with their friends and followers.
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“It’s very easy to convince brands to onboard the Instagram Marketing Wagon and it´s because Instagram is really revolutionary when it comes to social marketing”.
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The two most main reasons according to Nitrogram Team are that:
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– In most social networks, customers and users will follow a brand page and consume the content it generates for them. That’s were Instagram is so unique. On Instagram, if a brand gives people the right incentives, not only they’ll consume its content, but they’ll also generate their own. Producing that content, they’ll be sharing it with their friends, de facto becoming powerful ambassadors for that brand.
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– The brand will then be able to reuse that content and leverage it on Facebook or on its website to engage its other communities around a large quantity of original peer-generated photos.
( You can read more details on their blogpost “4 explosive Instagram Growth Hacks for Brands” )
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“We think that it was important to help brands generating awesome marketing campaigns. That´s why our product is composed of two complementary solutions”
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– Moderated Photo embed on Web and Facebook Page tabs (whenever you incentivize content creation you absolutely need moderation).
Among our current hotel clients, CitizenM Hotels #Lovie2012 is doing a contest using Nitrogram here. These embeds let brands market their hashtag and incentivize content creation (featuring or photo contest), and then leverage that content on their website to engage their visitors.
– An analytics platform letting brands track @handles and #hashtags with solutions to track which photos they interacted with.
This let them measure the success of their campaign and optimise the way they engage with their community.
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“Think of it as Radian6 meeting BuddyMedia at a party organised by Instagram”
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NitroGram is open with a generous free trial. They are adding new interesting B2B accounts everyday and turning them progressively into paying customers.
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If you work on Marketing and you are interested by Instagram as a communication platform, you should try NitroGram at least once!
You can follow Nitrogram in Facebook, Twitter and Instagram of course!
@philgonzalez
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Check recent article about Statigram and Marketing and more Interesting articles about Marketing and Instagram in our About section
