InstaTour an Instagramers Trip around Toscana organized by Igers Toscana
.
Last year, you may have heard about our first “Instagramers Trip” ever. The journey was organized in view to promote Catalonia Region through Instagram. The campaign called #CatalunyaExperience supported by the Catalan Board of Tourism invited 11 Igers to travel around the area and document it through their influencer´s feed. The action received a great coverage on Tv, Press and meant a huge impact in further tourism promotions through the app.
Today we introduce you a new action promoted by one of our Instagramers Group. The next InstaTour in Italy.
.
During the weekend of 24 and 26 May will take place INSTATOUR 2013
.
In the weekend of 24 and 26 May will take place INSTATOUR 2013, an event designed by Antonio Ficai, community manager of @igerstoscana, in collaboration with the other manIgers Tuscans and FAN Media Studio.
The event will take as a point of departure and arrival in Florence at the Web Art Festival in Fortezza da Basso.
.
The Instatour is the result of a reworking of the classic model of blog tour that is an event organized to promote a tourist destination via internet, calling at some travel bloggers. Here, through planned activities will be carried live tourist destination to participants in real-time and retrospective, with specific items, tell the experience to their readers.
The Instatour added to this formula some simple changes:
- Storytelling of the event in real-time tour through photographic images published onlythrough Instagram
- The candidature of the participants is accepted directly via internet
- Any internet user with a good activity in main social media can be selected without necessarily being a professional blogger.
- The challenge is about participating in different steps and missions with a “treasure hunt” process to gain access to new stages of the tour with the help of their social media networks supporters.
.
This fourth point is the “body and soul” and the “core idea” of Instatour, and define a new template or format of event baptized as “social media reality”: The participants will live a weekend in an area unknown for them, with a program of experiences and activities that will be revealed each time as a result of evidence that will solve with the help of their friends from outside through their favorite social media Twitter, Facebook or Instagram.
.
“The experience that will be create will be engaging for all participants: From the players selected to the locals but also the fans who follow the Instatour on internet” says Antonio. “The choice of Instagram as a media player of the initiative is consecutive experience dealing with the activities of the various groups Instagramers Italy over the past two years, confirming the idea of how much a snapshot image of the moment, in certain contexts , is worth a thousand words written after the event”.
.
Recent activities in January and February by members of Instagramers Italy in promoting territorial regions of Marche and Umbria , have allowed us to refine our new model of territorial promotion, working with the desire to create an event in the future replicable anywhere.
.
@IgersToscana
Check more info at website www.instatour.it
