The Important Role Of Instagram Stories In Your Marketing Strategy

Instagram Stories has only been around for a few years, but it already managed to gain huge popularity, enjoyed by more than 400 million daily users. If you never used this feature before, the whole idea can be pretty daunting. . There is already a large number of businesses utilising the power of Instagram Stories for marketing purposes, and once you get the hang of it, posting regularly doesn’t have to be a chore. . So, why should you be using Stories for your business? . To start with, people seem to love the feature, and it can be really effective. The average time spent by users on Instagram since the introduction of stories is 28 minutes, with over one-third of them watching Stories every day. Studies show that 20% of Stories posted by a business result in direct interaction with users. If you have over 10,000 followers on your Instagram account, you can unlock additional features. One of the most prominent of them is the ability to post links on a Story so users can go directly where you want them to go. Live Instagram Stories is a growing trend. This is mainly because consumers seem to be attracted to live streams. This means that you can live stream events, host Q&A sessions, etc. There is generally less preparation involved in creating Stories, as you can post as much as you like without being intrusive because users can choose whether to watch them or not. Plus, as the post will disappear after 24 hours, you don’t have to worry about making it quite so polished. . Over 50%...



Meeting Instagramers Gallery artist Pedro aka @pedrosamcastro

Today we are happy and honored to introduce you to Pedro, @pedrosamcastro. “I’m Pedro Castro, a 30 years old Portuguese photographer and art director based in Porto, Portugal. My work is focused on fashion, beauty and advertising. Those are the themes I like the most and that inspire me on a daily basis.

Enfoque Instagramers – De cerca con @mercemillan

ste mes os traemos una entrevista a una instagramers de esas que nos gustan. Nos vamos a Barcelona a conocer un poco más a Mercè Millan. Una mujer que cuenta con una preciosa galería minimalista. Fotos cuidadas, muy limpias, con alguna persona de referencia y con mucho mimo.

Meeting Instagramers Gallery artist Rodrigo aka @rodrigorivasph

Today we are happy and honored to introduce you to Rodrigo, @rodrigorivasph, also known for his black & white street photographs (although lately he snaps in color too). “My name is Rodrigo Rivas, I’m a professional photographer and photo trainer, from Madrid, specialized in documentary photography. I’m a member of Instagramers Academy in Spain. I love photography, films, arts, sports, and I’m a passionate fan of the USA.”

Enfoque Instagramers – De cerca con @luisamoron

Para acercarnos un poco más a la comida, hoy tenemos el placer de presentaros a LUISA MORÓN. Una sevillana con una preciosa galería en la que predomina la comida, el producto, la cocina y, como ella misma dice, el ñam ñam.

Hyperlapse, Layout & Boomerang. The Instagram Ecosystem.

First was Hyperlapse (actually it was Bolt, but was only launched in New Zealand, Singapore and South Africa), then Layout and a few months ago we knew Boomerang. This Instagram’s proprietary applications trio reached us without notice and to the surprise of many. Do we expect them? No. Do we needed them? Maybe.

Enlight, a great photo edition app for iOS

Enlight is the application to which I refer. The possibilities with this application in mobile photography in iOS are great. From basic settings to very complex settings. The possibility of using masks, layers, creative options, curves, or even noise reduction are some of the options from Lightricks brings with Enlight.

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