Behind the scenes of World’s Best Restaurant 2013 through Instagram Pics
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Costa Brava Girona Tourism Board and El Celler de Can Roca, considered as World’s Best Restaurant 2013 by the British magazine Restaurant Magazine, organized a contest called #UndiaalCeller (one day at El Celler) with the aim to spread the gastronomic diversity of Girona (is a city in the northeast of Catalonia, Spain) through creativity on Instagram.
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271 Instagram users participated to the photo contest organized by @costabravapirineu and Instagramers uploaded around 1,661 pictures with hashtags #UndiaalCeller #InCostaBrava and #CellerCanRoca. These images obtained more than “46,117 likes” and reached more than 208,222 users through Instagram.
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SEE ALL PHOTOS HERE AT CANAL COCINA FACEBOOK
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@Mylay was chosen as the final winner of the contest #UndiaalCeller by the Costa Brava Girona Tourist Board jury and she will have the opportunity to meet the “Roca Brothers” and experience a look behind the scenes and enjoy the kitchen preparations at World´s best restaurant “El Celler de Can Roca” on Wednesday 5th June, 2013.
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During lunch and the previous photo shoot, the winner will be joined by two recognized instagram users: @philgonzalez, founder of @Igers (Instagramers Network) and New Media Manager of famous Spanish Cooking Tv Channel Canal Cocina @canalcocina and Pilar Junyent @iphilar, manager of Instagramers Girona local fans @igersgirona.
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This gastronomically Instagram contest has been promoted through the social media networks Facebook, Twitter and Instagram where Costa Brava Girona Tourist Board is very active.
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It has also been supported by Catalunya Experience and Turespaña‘s different social media networks.
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#UndiaalCeller contest is related to Costa Brava Girona Tourist Board strategy called “Instagram Your City” aiming to promote villages of Girona’s towns using the social media networks.
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@igersSpain
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Press Releases:
.June 2013: Las redes sociales entran en la cocina de El Celler de Can Roca en El EconomistaJune 2013: Les xarxes socials es colen a la cuina d´El Celler de Can Roca en Diari de Girona
June: 2013: Las redes sociales entran en la cocina de El Celler de Can Roca en El País.
June 2013: Un día en El celler de Can Roca, una experiencia gastronómica única en Canal Cocina
SEE ALL PHOTOS HERE AT CANAL COCINA FACEBOOK
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