Focus On 1.93 Hugo Castro aka @sheiku: Conceptual creativity on Instagram




Instagram is where creative and talented people come together and find the perfect platform for self expression and creativity. wants to contribute to your discovery of surprising and creative users from all walks of life. Their common denominator? They are people addicted to Instagram telling their stories about small portions of their lives through their pictures, revealing their passions and sharing their best Instagram tips.


Today we are happy and honoured to introduce you to Hugo.

“Hi! My name is Hugo Castro. I’m a Technician in Artistic Photography and currently studying Bachelor’s in Art History. I live in Spain and I’m 35 years old.”


You can find Hugo on:

Instagram: @sheiku

Twitter: @sheiku


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Some funny questions! 

You are: A paranoid full of thoughts.

You would like to be: A man of action.

3 items to take to a desert island: A notebook, a pencil and a knife.

What has been your most bizarre life experience: there was a fire in the building and I couldn’t hear the firemen’s call because I was playing videogames online with my headset on.

A super power would you like to have: Time traveling.

If you ruled the world:  I’d rule it with iron hand.

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In ‘real’ life 

Happy alone, in love, married or it’s complicated: Happy in love.

You love:  Eating popcorn in the movies.

You can’t stand:  Lies.

A song that best describes you: It hasn’t been written yet.

Your hobbies: Watching movies, taking photos and playing videogames.

A trip you dream of: Japan.

A quote: “Creativity is contagious. Pass it on”. Albert Einstein.

A wish: Happiness.

Someone you admire: Gregory Crewdson.

What more must we know about you in one phrase: I’m a frustrated cinema director.


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Your life on Instagram

 Your Instagram birthday: Roughly since April/May 2014.

iPhone, Android, DSLR:  iPhone and and Canon DSLR.

Did Instagram change your life in some way: Instagram has allowed me to express myself as no other platform has.

Instagram for professional or personal use: Both.

Define your style in one word: Conceptual.

Daily time spent on Instagram:  Two hours to perform and tons to reflect upon the concepts.

Favorite hashtag: #red

A filter: I don’t use filters. I edit contrast, color, sharpen, exposure and temperature manually.

An App: Make an educated guess.

A gadget: The newest iPhone.

Pictures that make you laugh on Instagram: (either a style, a hashtag, or from
another user) @__remmidemmi

Pictures that must be forbidden on Instagram: Extremely delicious food feature.

An improvement for Instagram: A specific app for iPad.

Life without Instagram would be: Awful.

An Instagram user we can’t miss: @kacozi

Anything else? Not really.


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Describe your favorite picture:

I took this photo for an Instagram’s Weekend Hashtag Project called #whpspacedreams.
The hardest part was adjusting the topic to my own style. Then I worked on the concept, the meaning instead of working on a particular technique. I really liked the result because it describes myself very well.

Techniques used:

I always use natural light. In order to take #whpspacedreams I used a black background, light window, some textile to make the suit and a saucepan lid. I reflected the space image on the lid with a screen monitor.

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Thank you so much Hugo, for sharing a little more about you! It’s been a pleasure!








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