Carrera is “OUT THERE” and on Instagram too!
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Carrera believes that passion is the fuel that drives us to move outside of our comfort zones. Passion makes us restless, curious and adventurous. It takes us to places we didn’t know existed and gives us experiences we never expected. Passion takes us Out There.
In 1956 Wilhelm Anger decided to name his sport goggles company aft er the longest, fastest, most dangerous race in the world, the Carrera Panamericana. Because that was the future. That was forward thinking, that was… Out There!
And it was that spirit and attitude that continue to push Carrera design and innovation to think forward. It is Carrera’s point of view on their product and the passionate people who wear them.
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In 2015, Carrera launches the OUT THERE with a fully integrated global campaign shot and directed by acclaimed, Los Angeles-based photographer, Magdalena Wosinska. Her images perfectly represent the freedom, spontaneity and passion that are embedded in every pair of Carrera eyewear.
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Out There philosophy on Instagram too!
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This year, Carrera will also count on the amazing collaboration of a great team of 5 Instagramers. The Carrera´s Brand Ambassadors team will share their #OutThere feelings, passions and lives through Instagram!
The team is @nathparis (France) @brahmino (Italy) @paulodelvalle (Brazil) and @funforlouis (USA) and @philgonzalez (editor of this blog and founder of Instagramers #Igers network) from Spain. We invite you to follow their adventures on their streams and at @carreraworld official account on Instagram, Twitter and website!
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“Out There” is much more than a tagline.
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It’s a way of life, a mission and a point of view that runs throughout the entire brand. “Out Th ere” is not a place, it is a state of mind.
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And for Carrera, the ones who are Out Th ere are the ones brave enough to follow their souls. To step outside of their comfort zone, take risks, and try new things.
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Th ey are the ones who listen to the ‘yes’ in their hearts, not to the whiny ‘no’ in their heads. Th e ones who are Out There know believe the worst thing is staying inside your whole life. Life #OutTh ere is uncharted territory. No matter the outcome, you always have a story to tell. Live life for the story!
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With “Out There”, Carrera begins the next step of its journey, championing people in pursuit of their passion and asking thema thought-provoking question: When was the last time you did something for the fi rst time?
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@igers
