Old Black and White Silent Movies Used on Instagram to promote Toronto Silent Film Festival
Check this fun video by Toronto Silent Film Festival, which runs from April 4-9. The Festival promoted its event a really creative way through our Trendy instagram App. The concept developed by advertising agency Cossette Toronto used Instagram to simulate the effects of an old balck and white silent movie.
Three different Instagram accounts (check also Account 2 and Account 3) used the slideshow “view mode” within the Instagram mobile app to simulate the effect, creating “trailers” to bring some of the old movies to life. That shows once again how creative you can be just using Instagram.
.Agency: Cossette Toronto
Client:Toronto Silent Film Festival
Co-Chief Creative Officer:Matthew Litzinger
Co-Chief Creative Officer:David DagaCreative
Director: Pepe Bratanov
Account Team:Jason Melhuish