SmileWorld, the Coca Cola “Instagram inspired” app is available on Android


As we informed here this week, the brand was preparing the first app developed by a brand that is inspired on the successful Instagram application. While other brands are still assessing how to use the Instagram in their marketing strategy, Coca Cola Spain has taken the lead and developed its own ‘’parallel’’ photographic and mobile social network.
The information had been passed on major blogs that gave full credence to our article. Among them, U.S. Social Fresh or Social Media blog Genbeta in Spain.
And it was not an hoax. This afternoon a friend of mine, user of Android O.S (nobody is perfect!) informed me of the launch the application and there is no doubt that this app will be soon available at Apple´s  app store.

Our beloved app Instagram continues to set a “new trend” in mobile applications and in photo-sharing habits and will probably continue inspiring more and more creative brands.

See the Android application here.


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